Zoëtry Paraiso de la Bonita Wins 5th Consecutive AAA Five-Diamond Award

Puerto Morelos, Riviera Maya, Mexico (November 24, 2008) – Debuting in December 2008 as the first Zoëtry Wellness & Spa Resort, Paraiso de la Bonita in Puerto Morelos in the Riviera Maya has received the AAA Five Diamond Award, the hotel industry’s highest honor, for the fifth consecutive year. Under the direction of AMResorts, provider of sales, marketing and brand management services, Zoëtry Wellness & Spa Resorts represent the highest category of luxury. The 90-suite oceanfront boutique resort is one of just 10 hotels in Mexico to achieve the AAA Five Diamond Award, and one of only five Five Diamond Award winners in Mexico’s Quintana Roo district of Cancun, Playa del Carmen and Puerto Morelos, the region known as the Riviera Maya.

“We are incredibly proud to be recognized for our extraordinary service and the unique beauty of our architecture and décor. This award rightly belongs to each and every staff member of the resort whose daily mission is to meet and exceed the expectations of our guests,” said Emilio Huhn, general manager of Zoëtry Paraiso de la Bonita Riviera Maya.
Zoëtry Wellness & Spa Resorts is a new hotel brand offering guests “A luxurious indulgence without the guilt.™” Its launch was recently announced by Alex Zozaya, president of AMResorts, provider of sales, marketing and resort brand management services. Zoëtry Wellness & Spa Resorts deliver an exceptional holistic guest experience through Romance, Wellness, Gourmet cuisine, Art enrichment, Culture, Entertainment, Soft Adventure, Volunteerism with local communities and Green practices.

AAA’s Diamond Rating System is the only ratings system that covers all of North America and one of only two that conducts physical, on-site evaluations. It is the only system that uses full-time, professionally trained evaluators to inspect each property on an annual basis using a set of guidelines that are made available to all establishments. AAA evaluates more properties than any other rating entity. Additionally, AAA provides travelers the opportunity to post comments about their experiences at AAA Approved and Diamond Rated establishments at AAA.com.

Enormous, and enormously fabulous, the adults-only Paraíso has 90 massive suites and a 22,000-square-foot thalassotherapy center and spa. Everything here has been designed to within an inch of its life, from the tasteful antiques and ethnic objets d'art placed around your enormous suite to the Balinese lions on sentry duty in the foyer. The navy freshwater pool begs to be jumped into; the beach is peaceful and pristine; the restaurants are varied and all worth taking seriously; and the toiletries have the right Italian names. It's all a bit over the top—and yet, somehow, so easy to get used to.